Pilot Objective
The paid pilot should prove whether students or parents will pay for the Career Profile Pack and whether the final artifact delivers enough value to justify productization.
Pilot Design
| Element | Recommended Plan |
|---|
| Pilot Size | 50 paid users |
| Duration | 30 days |
| Primary Audience | Graduating seniors and recent graduates |
| Offer | $49 Career Profile Pack |
| Delivery Method | Manual or semi-automated guided workflow |
| Success Threshold | Strong completion, recognition, usefulness, and referral scores |
Success Metrics
| Metric | Target |
|---|
| Completion Rate | 70% or higher |
| Student Recognition Score | 8/10 or higher |
| Interview Usefulness Score | 8/10 or higher |
| Referral Intent | 30% or higher |
| Refund Rate | Below 5% |
| Revision Requests | Below 25% |
| Paid Conversion From Warm Traffic | 10% or higher |
Recruiting Plan
- Founder network outreach.
- LinkedIn posts aimed at parents and recent graduates.
- Short-form social content with before/after examples.
- Career coach referrals.
- Student organization outreach.
- Graduation-season messaging.
Pilot Workflow
- User lands on offer page.
- User sees sample output.
- User pays or joins pilot cohort.
- User completes intake and guided interview.
- Profile is generated.
- Manual QA pass is performed.
- Profile is delivered as HTML/PDF/Markdown package.
- User completes feedback survey.
- Follow-up testimonial or revision is requested.
Pilot Survey
| Question | Scale |
|---|
| This profile sounds like me. | 1–10 |
| This helps me explain myself professionally. | 1–10 |
| This would help me prepare for interviews. | 1–10 |
| This gave me clearer language for LinkedIn or applications. | 1–10 |
| I would recommend this to a friend. | Yes/No/Maybe |
| What felt inaccurate? | Open text |
| What section was most useful? | Open text |
| What section should be removed or improved? | Open text |
Pilot Decision Rules
- Proceed to productized MVP if recognition and usefulness scores exceed 8/10.
- Refine positioning if conversion is weak but satisfaction is high.
- Refine workflow if completion is low.
- Do not build SaaS if willingness to pay is weak.
- Do not pursue university sales until user-level satisfaction is validated.